Husqvarna: Family Run Business – The History
Husqvarna is a trusted brand and a company that has been in business for decades. The company has some product offerings from sewing machines, chainsaws, lawnmowers, garden tractors among others.
The company’s history dates back to 1689 when it first opened its doors in Sweden’s Husqvarna city. Initially, the company was in the business of weapon manufacture and employed more than 1,000 workers. The company continued to produce guns for the next 300 years until 1989 when it closed that line of business and ventured into the manufacture of parts.
Husqvarna in the 19th Century
In the 19th century, Husqvarna parts began being made for sewing machines, bicycles, and kitchen equipment including ovens and stoves. The decision to venture into the new business was influenced by the suitability of their earlier weapon production line to making sewing machine parts. The business had some patents under its name and continued in the business of making bicycles until 1962. In 1997, Husqvarna terminated the production of sewing machines and sold the patent to VSM Group.
Husqvarna in the 20th Century
In the early 20th century, the company recorded colossal success when it ventured in the motorcycles business. Husqvarna parts for motorcycles were high in demand since the company’s motorcycles were among the first at the time. The first breed of the company’s motorcycles could ride at 4-5 kilometres per hour.
Owing to this success, Husqvarna’s engines started being used in motocross racing bikes around 1930. The company was awarded titles in the World Motorcross Championship in 1959 and 1960. The company experienced financial challenges and was sold to a Swedish firm, Electrolus in 1977. Electrolus streamlined the operations of their new subsidiary by venturing in the manufacture of horticultural and forestry parts. The company’s motorcycle division was bought by Cagiva in 1986 and later became a part of the KTM brand.
At the same time, Husqvarna turned into the manufacture of other products including power cutters, chainsaws, lawn movers, tilling machines demolition robots, snowblowers, and leaf blowers.
A Revitalized Husqvarna: 2006 – Present
Husqvarna once again assumed its corporate identity in 2006 and had since then acquired brands under its name including WeedEater, Diamant, PoulanPro, Klippo, Gardena among others. The company now specialises in horticultural and forestry products. The company changed its name to Husqvarna Group in 2012, even though its legal name is still Husqvarna AB.
At present, Husqvarna Group is a global leader in the manufacture of outdoor power products such as garden tractors, robotic lawn mowers, trimmers, and chainsaws. Additionally, the company is the leading among European consumer watering products and a global leader in the manufacture of diamond cutting equipment for use in stone and construction industries. The company has dealers and retailers in over 100 countries, who sell and provide after sale services on their products and services. The company has a wide product range of consumer, industrial and professional products. The current Husqvarna museum was the company’s first workshop.